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And a couple more reading suggestions, brought back to you from the AAAS 2010 in San Diego.

Am I Making Myself Clear? A Scientist's Guide to Talking to the Public by Cornelia Dean

Don't Be Such a Scientist: Talking Substance in an Age of Style by Randy Olson

The Open Laboratory: The Best Science Writing on Blogs 2007 by Reed Cartwright, Bora Zivkovic

Unscientific America: How Scientific Illiteracy Threatens our Future by Chris Mooney, Sheril Kirshenbaum

The Republican War on Science by Chris Mooney

I haven't read this book yet, but it's first on my list 'Science as a Contact Sport' by Stephen Schneider.

It's been nearly four decades since scientists first recognized future global warming. Why can't we act decisively to limit greenhouse gases, deforestation, and catastrophic warming trends? Why are we still addicted to fossil fuels? Have we all just been fiddling for 40 years as the world burns around us?

Stephen H. Schneider pieces together events like a detective story, revealing that as expert consensus on climate change grew, special interests seized on scientific uncertainty to block any effective response. In this book, he outlines a plan to avert the building threat and develop a positive, practical policy that will bring climate change back under our control, help the economy with a new generation of green energy jobs and productivity, and reduce the dependence on unreliable exporters of oil.

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As scientific journalism declines, US universities distribute their own news

Thirty-five top universities in the US have announced that they will feed their own accounts of their scientific discoveries to Internet news sites, prompted by concerns that scientific and medical journalism are suffering considerably due to news outlets' economic problems, the San Jose Mercury News reported. The founding universities are Duke, Stanford and the University of Rochester.

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